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Playbooks, templates, and swipe files — battle-tested across 250+ projects.
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The Founder's Personal Brand Playbook

The exact positioning, content, and distribution framework we use to turn founders into category authorities.

30-Day Content Calendar Template

A plug-and-play Notion calendar with 30 tested hooks, formats, and posting cadence for founder-led brands.

12 High-Retention Video Hooks

Battle-tested opening lines from 250+ videos we've produced — copy, adapt, and record this week.

YouTube Setup Checklist

Everything to configure before your first upload: channel art, tags, playlists, end screens, analytics.

Reels That Convert

How to structure short-form videos that don't just get views — they bring qualified DMs and leads.

50 Founder LinkedIn Hooks

Our internal swipe file of LinkedIn openers that consistently break 100k impressions for founders.

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